SEO Yourself: Do-It-Yourself Website Marketing
Here are four techniques you can apply to your website and online marketing, and build a stronger internet presence for your product or website.
1) Social Media Profiles
Having a profile using your name, or company name, on one of these social media sites will provide you with a great link and a high ranking in Google searches: Facebook.com, Linkedin.com, Twitter.com, YouTube.com.
Google searches are favorable to video content (and YouTube, because Google owns them), and often videos can out rank text content. You have to optimize your video for keyword strings (long tail keywords), and upload to YouTube. Video is no longer ranking in organic rankings for Google’s newest 2010 search engine update (Caffeine), but you can still get good ranking with video. Simply adjust your browser settings, or search for ‘video’ to find video content.
3) List Your Product on Shopping Sites
If you have a product, get it listed on Amazon.com will help your search engine efforts tremendously. Optimize your product (keywords, alt tags) and upload them to comparison shopping sites. Your products will rank faster on these sites than on your own website. Comparison shopping sites ranking well in Google:
1 – Amazon
2 – Google Base
3 – NexTag
4 – PriceGrabber
5 – Shopping
6 – Shopzilla
7 – Smarter
8 – Yahoo Shopping
4) List Your Company and Website in Local Business Directories
This is an excellent way to help your website and business rise to top rankings is to add your business listing to the local business directories.
You can do this yourself, or hire us to add your listings. When we add your listing to business directories, we optimize your listing for your keywords, which can help your site gain a higher rank in searches for your business.
Quickly and easily improve your internet presence by adding your website to the local online business directories.
Most local searches occur in Google, Yahoo, MSN.
At the minimum, you should list your business in these directories:
ALSO submit your site to these three
MAJOR SUPPLIERS OF DATA TO LOCAL SEARCH ENGINES:
Add your free listings to these business directories:
Superpages / Supermedia
Yelp.com (become a member, then add your listing)
CitySearch ($19/month plus pay per click)