Easily Write Copy for Your Website
G) FAQs Page (Question 37-41)
37) What are the most often asked questions (from prospects or clients) in your industry?
38) What do people need to know in order to make a good/informed decision about whether to hire you, or buy your product/service?
39) What mistakes do people make by not hiring a good company (or you)?
40) What questions do you get asked most on the telephone?
41) What questions and comments do you hear most at trade shows?
LIST OF FAQs you can include on your website:
SERVICES
What services do you offer?
What’s Your Financial Planning Experience:
- Retirement
- Investment
- Estate
- Tax
- Insurance
What is your approach to financial planning?
Will you be working with me, or will a staff member or partner be working with me?
Do you offer ongoing advice on my financial plan?
Do you help me implement my plan? How?
CREDENTIALS
What are your areas of expertise?
What are your educational qualifications?
What licenses do you have?
Is your firm registered? With what agencies?
Are you regulated by the NASD (National Association of Securities Dealers)?
FEES
How do I pay for your services?
What do you typically charge?
Do you have a minimum fee?
Do you receive referral fees from attorneys, accountants, insurance agents you might refer me to?
REFERENCES
How long have you been in business?
Can you provide references?
Do you provide a written analysis of my financial situation and your recommended plan?
Have you ever been publicly disciplined for unlawful or unethical practices in your profession?
