When you post PowerPoint Presentations on your financial website, it uses up quite a bit of its bandwidth. It might make the financial advisor website slow when it comes to loading. You need to ensure that the presentations of your financial organization are visible to visitors of the website for financial professionals without eating up bandwidth.
Search Engine Ranking
Getting a good rank on search engines (via search engine optimization or SEO) increases the visibility for your financial website, thereby increasing the number of hits and giving you more business. Carving a niche for yourself in the target market is necessary for your financial advisor webpage. But then again, getting your financial advisor website listed high up in the top search engines (Google, Yahoo, MSN) is not a piece of cake. The algorithms using which search engines assign ranks to financial websites change regularly. Find an SEO expert who can design a suitable strategy for increasing your financial webpage rank.
With websites as well as in business, there will always be competition when it comes to communicating to your target audience. Creating an engaging video to promote your financial advisor website is a great idea but you also need to make it captivating for the viewers. You need to engage your audience so that they will watch your financial professional website video from beginning to end. Creating a video for a financial website might be time consuming but you will be rewarded immensely. Here are some general guidelines to keep in mind when shooting a video for your website.
In the financial advisor webpage blog, the title is of utmost importance.
The blog title:
- Has to talk to people so that they read the content on the financial website blog.
- Is the anchor text for search results, which is what people see and click on to read The title of the financial advisor website blog acts as the anchor text for any inbound links pointing to your financial website.
- Is the page title of the financial planner webpage called the Title Tag (read by search engines).
When it comes to altering photos for your financial website, you really don’t need to buy an expensive image editing software program. There are numerous online tools available for editing website photos that you can download for free. Here is an overview of programs available:
Aviary offers an image editing program called Phoenix, which can edit numerous tasks such as basic retouching to complex effects in a photo. The vector and effects editor can also be used for photos on your financial advisor website.
Photoshop Express is Adobe’s free online image editor that can be used for cropping, straightening, adjusting color, and touching up flaws for images on your website.
GraphicsMagick has many tools and libraries that support reading, writing, and manipulating any financial website image in more than 88 major formats.
Paint.NET has an intuitive and innovative user interface with support for layers, unlimited undo, special effects, and many powerful tools for photos.
Inkscape uses the basic W3C standard Scalable Vector Graphics (SVG) file format. It provides support to numerous advanced SVG features such as markers, clones, and alpha blending. Use it to edit nodes, perform complex path operations, and trace bitmaps for photos to be used on your financial website.
OpenOffice Draw can be used to create diagrams and graphics for financial professional webpages. You can manipulate and arrange objects, create linear dimensions as you draw, and import graphics from all common formats on your website.
GIMP stands for GNU Image Manipulation Program and can be used as a paint program for photo-retouching and has an online batch processing system, image format converter, etc. The interface makes complex image manipulation procedures easy to script.
ImageMagick is suitable for working with bitmap images. It can read and write images in many formats. Use it to resize, flip, mirror, rotate, distort any financial website image.
Skencil is an interactive vector drawing application for diagrams and illustrations. It has advanced features that are useful for files on your financial planner website.
Here is a checklist to help you make an informed decision – before you hire a financial website design firm:
What is Search Engine Optimization?
You need to ensure that your financial website gets a good rank in search engines so that people spot your financial advisor webpage online and look at what you have to offer. Google, MSN, Bing, and Yahoo are currently dominating the market. You will get traffic to your financial website depending upon the number of visitors who hit the site. When the work of the web design firm (for financial professional website) ends, you will be approached by various SEO companies who will claim to put your financial advisor website at the top on the search engines. Beware of scammers who con financial firms to weasel more money out of them. They offer financial website design along with SEO services as a package at an exorbitant rate. The end result is a big fat zero. That is why you should steer clear from financial website design firms that charge a monthly rate for submitting your financial professional webpage to search engines. This is a ploy because after the financial website has been submitted to Google and has the Google Analytics code embedded in the financial planner website’s code, monthly submission is not needed.
When you have a fully functioning financial website, which is live all the time, you need to anticipate and be prepared for risks such as hacking. Preemptive action will help you to prevent attacks from hackers on your financial advisor website.
Secure the financial website:
- You are basically giving an open invitation to a hacker by creating weak passwords. Create a password and username for the financial planner website which is secure (10 digit) and unusual.
- Usernames and passwords of the financial website should never be sent over email.
Video marketing through your financial website will benefit your financial organization greatly by reaching out to your target audience. It takes time and effort to shoot, edit, and upload it on the financial planner website, but the results will be worth it. The firm doing the web design for your financial planner website can integrate the video on your site. Here are seven ways a video can help you market your financial advisers website to your target audience:
Brings Traffic to your Financial Website
There are many video sites online where you can upload clips of your financial website video. Now is the time to tap into the market and get exposure of your video since people are watching more than 2 billion videos each day.
Increases Engagement on your Website
If you are uploading helpful videos of finance professionals who are friendly and want to help, then the conversion and response rates are bound to go up. An effective video can capture the viewer’s full attention from beginning to end.
For an online business like a financial website, it is vital to connect personally with the potential customers. With a video, the target audience gets to know what your organization is about and can visualize a long-term relationship with you and your company. Emotion is a powerful motivator and videos bring out the emotions in the audience, which makes it easier for them to reach out to your organization for financial help.
Did you know that reviews, case studies and examples on your financial website can increase sales? Let the audience know why a product or service is successful and how it has helped others and use a video to tell the story. Communication through your financial webpage is vital to be successful.
Gives Proof that Company is Real
Posting a video is a great way to prove that you are real and credible. Since there are many phony websites online, you need to ensure that your financial advisor website leaves no doubt in the visitor’s mind that your company is real and your intentions are positive.
Makes it Easy to View on the Run
Since they are portable, iPhones, Smartphones, iPads etc. allow financial website videos to be seen on the go. Downloading your video is a great option for a visitor to view it at their own pace.
Don’t get left behind – reap the benefits that video marketing of your financial website clips can offer and you will see the difference when your traffic numbers start going up.