With websites as well as in business, there will always be competition when it comes to communicating to your target audience. Creating an engaging video to promote your financial advisor website is a great idea but you also need to make it captivating for the viewers. You need to engage your audience so that they will watch your financial professional website video from beginning to end. Creating a video for a financial website might be time consuming but you will be rewarded immensely. Here are some general guidelines to keep in mind when shooting a video for your website.
Choose an Energetic Host for your Video
When you shoot your financial website video, don’t over-state your point and make sure the speaker in the video is energetic and charismatic so it engages your audience. Whether it is you or someone else, the host’s voice should show enthusiasm and this can be done by varying pitch and loudness when speaking.
Keep the Audience in Mind
The target audience of your financial professional website has issues that you want to be aware of and address in your video. You can connect to visitors of the financial website better this way and they will feel more comfortable doing business with you.
Make Good Eye Contact
You must have good contact or the video will go over like a lead balloon. When filming the video, treat the camera like it is a friend while filming your financial website videos. When you get good at making eye contact, you can establish long-term relationships with the financial planner website audience because they will feel more of a personal connection to you.
Do the Prep Work
Are you prepared with the message you want to get across to the audience in the financial professional website video? Have a strong “call to action” so your website viewers will know what to do after viewing it.
Use Eye-catching Images
Especially at the beginning at end of your video, be sure to have eye-catching images, bright and vibrant colors and interesting motion so that your video will be memorable.