Answering these questions will help you to pen down content for the HOME Page of your financial webpage
USP (Unique Selling Proposition)
- How will you stand out from your rivals? What offer are you providing via your financial website that is not available elsewhere?
Make it personal
- What prompted the start of the financial organization? When you connect with people on a personal level, the impact is more than a faceless entity, which might throw off potentials visiting the financial webpage. Ask your customers about the problems they face and how the financial website can help in reaching a solution. Sharing factual information about market statistics also helps.
- Who is the owner of the financial firm? Share its story and history via the financial webpage by talking about the owner’s journey.
Creating a brand via the financial webpage
Talk about the service/product you offer and elaborate why clients should do business with your finance firm. You should communicate via the financial advisor website thoroughly. Remember that your brand will reflect your objectives, which in turn will persuade the target audience as to why they should choose you.
- What does the product/service on the financial website portray?
- What are the values your financial organization stands for?
- What people feel when they visit the website for financial planners?
Marketing Statement for a financial website
Include this after the questions regarding branding:
- Your requirements ______ We can help you?
- It is mentioned on the financial webpage that we provide expertise and ___ you need to ___?
- What do financial advisor website customers need for______?
- Imagine _______ (how will it benefit them to do business with your financial organization)?
Tag Lines for a Financial Planner Webpage
- Experts in _____ (main area of expertise)
Audio / Video
- Using multimedia works wonders in connecting with the audience. Have you thought about making the financial professional website more personal by uploading a video, photo, or audio from the company founder or staff? What topics can you cover such a multimedia file?
Visuals / Images/ Photos
- What kind of impact do you want to generate on the minds of visitors when they view the financial planner website? How do you want the financial website to look?