Today’s blog is all about taking photos for your financial website. Check out the following tips:
When you are meeting with a professional for your financial website:
- Give the professional clear instructions about your photography needs including photo orientation (portrait or landscape style) and the best composition (whether a full figure portrait, a head and shoulders shot, or a photo from the waist up).
- Show the photographer a mock up of what you are looking for on your website and explain its basic layout or structure. Be sure that the photos he takes for your financial advisor webpage has a little extra room around the subject. The photo can always be edited later if needed.
If you are a do-it-yourself photographer, keep in mind these tips when shooting photos for your financial professional website:
- Use natural lighting for the majority of your website photos. However, if you shoot outdoors, make sure none of your photos have tree limbs or flowers in the background. Keep the background as clear as possible.
- Choose a white or solid color background for most photos.
- Set your photos to the highest megapixel available on your camera.
- Line your camera so that walls and other vertical structures are as close to vertical as possible. The subject for the financial website photo should dominate the image.
- Don’t take photos up towards the face as it makes the subject appear chubby. Rather to position yourself downward so the subject looks more slimmer and it is more flattering.
- Stand at an angle to the camera (sideways with head towards photographer) while shooting.
- Go for a personal approach – take a photo of the entire body from waist up. Pretend like you are interacting with a friend during the shoot as it helps the subject to relax.
- The subject should wear clothing that doesn’t clash with the colors you are using on your website.